Saad El Zein elected as Vice President – Area Director for Middle East and Africa by the International Advertising Association (IAA)


07 Jan Saad El Zein elected as Vice President – Area Director for Middle East and Africa by the International Advertising Association (IAA)


THE NETWORK Communication Group, the holding company for AGA-ADK, Pencell PR & Events, Equation Media and Wetpaint , proudly announces the election of one of our own as the IAA Vice President – Area Director for the Middle East and Africa (MEA). Group CEO Saad El Zein has been duly elected for this significant position and will work towards building the Association’s program and presence in the MEAregion along with fulfilling the host of responsibilities that come with the esteemed title.


Speaking out on his election, Saad said, “It is an honor for me to be selected for this great, responsibility-filled position, even more so as the IAA celebrates its 75th anniversary this year.

I aim to efficiently manage the expectations and financial obligations of the existing chapters of the region while simultaneously aiding in the creation of new chapters in the region. Furthermore, I will serve, to the best of my ability, as the main liaison between the IAA Chairman and World President, IAA Regional chapter presidents and Executive Director/CEO of Global office of the IAA World Service Centre.”


Among Saad’s responsibilities as IAA VP- Area Director, he will also be involved with all aspects of the Association across the region and ensure that the best industry practices are followed and highest standards of advertising met.



The Network Communication Group

THE NETWORK Communication Group is a holding company created for the group’s different communication disciplines that will efficiently and professionally serve local, regional and international clients, answering the needs and challenges of the growing and evolving communication landscape. TNCG has over 150 specialists working across the MENA region and hosts specialized disciplines that provide holistic, integrated communications and marketing solutions through four distinct entities namely, AGA-ADK (advertising and marketing), Pencell PR & Events (Public Relations and Event management), Equation Media (Media Planning & Buying) and Wetpaint (Digital solutions).


International Advertising Association

The International Advertising Association was founded in 1938 to campaign for the cause of conscientious marketing communications.  The IAA operates on several levels – internationally, regionally, nationally and locally and works with the strongest associations of advertisers, agencies and media in different countries. Committed to shaping and nurturing young talent, the IAA’s mission additionally includes accrediting formal education programs that prepare students for the global communications industry. With a diversity of marketing communications companies as members and an impressive and experienced group of individuals forming the Board, the IAA continues to strive to augment each region’s advertising while enhancing the knowledge and skills of the professionals working within this sector. 

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